Privacy Policies

Fulcrum Pvt Ltd is responsible for the personal information we process and for ensuring our systems, processes, suppliers and Fulcrum people comply with data protection laws in relation to the information we handle.

We regularly review our Privacy Policy to ensure we continue to protect the privacy of our clients and visitors. We may update our Privacy Policy at any time and any changes made will be posted on our website. Therefore, we would encourage you to regularly visit and review the details. If you have any queries in relation to how we use your personal information, please contact info@fulcrum-pk.com.

What information do we collect?

IP Addresses

When you visit our website, your IP address which identifies your computer when connected to the internet, will be automatically logged by our server which islocated in our Karachi office.

Cookies

A Cookie is a piece of information that is stored on your computer’s hard drive, we use information from cookies to analyze the traffic on our website and help us understand how individuals use the site, as well as tracking any patterns which may emerge. This can help us to develop and improve our website and services in response to what our visitors want and need.

Social Media

Our website offers the possibility of sharing content on social media channels,e.g. Facebook. The respective social media provider will directly gather Personal Information only after you click on the corresponding sharing button. Please refer to the privacy policy of the social media provider to learn more about what Personal information is collected and used.

Website Visitors

No personal information has to be given in order to navigate around the Fulcrum Pvt Ltd website. However, any information which you choose to provide via the website will be added to our marketing database and used by us for administration of our contact and client information and for marketing our services and events to those whom we believe will have an interest in these. On occasion it is possible that these messages will contain input from other companies or organizations with whom Fulcrum Pvt Ltd is working.

May also store and use personal information which you have provided on the website or during communications with us, during relationship management activities, provision of services and commercial administration.

We may share your personal information with service providers where this is required in order to provide the full service you require i.e. legal advice;however, this will only be done where appropriate contracts are in place confirming adequate security and protection of data.

Prospective Clients

We may collect personal information from publicly available sources such as press articles and industry communications, in relation to how our services may benefit organizations. This information will be added to our Customer Relationship Management system and used to make contact in relation to specific support services we could provide.
You can request that we stop sending any marketing information at any time by emailing us at info@fulcrum-pk.com or by writing to us at the Karachi office.

Keeping data up to date or requesting deletion

Please help us to ensure the personal information you have provided remains up to date by informing us of any changes, or, if at any time you wish to request that your personal information be removed, please email the details of your request to info@fulcrum-pk.com or send the details in writing to our Karachi office address.
Where deletion of details is requested, please note that there may be a requirement to retain some data in relation to any particular services which you may ask us to provide.

Access to data

If you would like a copy of any personal information, we hold about you, please contact our Karachi Office to request a Subject Access Request Form, fully complete the form and return it to info@fulcrum-pk.com.

AdRoll’s SmartPixel

AdRoll provides targeted advertising services and may place a cookie on your browser to allow them to serve adverts that are more relevant to you. When a cookie is dropped into your browser, they do not collect any information from you, the visitor. A cookie is only used to track the visitor’s browsing behavior which will help them serve the right adverts to you at the right time.

AdRoll do not save any information regarding visitors using the Smart Pixel cookie; the data they do collect includes:

  • Website Activity: This is data about your browsing activity on our websites; for example which pages you visited.
  • Device and Browser Information:This is technical information about the device or browser you use to access our websites; for example the device’s IP address and type.
  • Advert Data: This is data about the online adverts AdRoll served (or attempted to serve) you. It includes information such as what page an advert appeared on, how many times it was served to you and whether you interacted with the advert.

This data may be used by third parties to target advertising on other sites based on your online activity.

We do not disclose or share any of your personal data with AdRoll.

You may opt out of receiving targeted advertising at any time using one or more of the following options:

    • Clicking on the blue icon that typically appears in the corner of the adverts or by using the AdRoll Cookie Opt Out
    • AdRoll is a member of the Network Advertising Initiative (NAI) and you may use the NAI opt out tool to opt out of seeing targeted adverts from AdRoll and other NAI approved member companies.
  • AdRoll comply with the Self-Regulatory Principles for Online Behavioral Advertising as managed by the Digital Advertising Alliance (DAA) and you can opt out via the DAA website
  • The European Interactive Advertising Digital Alliance (EDAA) provide guidelines for online advertising and you can opt out via their Your Online Choices website.

Opting out will not prevent you from seeing adverts and the adverts served will be less relevant because they won’t be tailored to your interests. The adverts might, for instance, be randomly generated or based on the web page you are visiting.
For more information, please read AdRoll’s Service Privacy Notice.

Job candidates, current & former Fulcrum Pvt Ltd employees

Fulcrum Pvt Ltd is the Data Controller for information you provide during any recruitment process or during employment. A specific Privacy Notice is issued to all Applicants and is available to view on the Career Opportunities page. Privacy Notices are made available to employees on or at offer of employment stage and throughout their employment, whenever they are updated.

Basis for processing data

Where you are discussing the potential of Fulcrum Pvt Ltd providing services to you, or where we are already providing services, we hold certain data in order to enter into and/or perform the contract with you.
Legitimate Interest: Fulcrum Pvt Ltd may send information to clients or prospective clients based on our belief that the information being provided will be of interest.

For more information

Fulcrum Pvt Ltd endeavors to meet the highest standards when collecting and using personal information. For this reason, we encourage individuals to bring to our attention, any collection or use of information which they believe is unfair, misleading or inappropriate.
This Privacy Policy is drafted with brevity and clarity in mind and does not provide an exhaustive list of all aspects of Fulcrum Pvt Ltd collection and use of personal information. However, if any additional information or explanation is required, we are happy to provide this and relevant requests should be sent in writing to info@fulcrum-pk.com with ‘Privacy Request’ in the subject line.

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